Virginia Cable Telecommunications Association

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Virginia's cable industry welcomes you to our state association website. We hope that you find an abundance of helpful information on the cable industry's positive impact on Virginia's economy and its citizens.

HOT TOPICS

2012 VCTA Lobby DayPlease join us January 12 in Richmond for VCTA Lobby Day. Contact Terry Hargrove at 804.780.1776 or thargrove_vcta.com.

November

14 & 15

Williamsburg Lodge

ABOUT US ABOUT THE ASSOCIATIONThe Virginia Cable Telecommunications Association (VCTA), with offices in Richmond, Virginia is the trade association for the cable telecommunications industry in Virginia. The Association was founded in 1966.VCTA membership is comprised of System Members and Associate Members. System Members are cable systems operating in Virginia, and there are presently fifteen System Members serving homes and businesses across Virginia. Associate Members currently number over 100 and are individuals, firms, and corporations who provide goods and services to the Virginia cable industry. The Association is guided by the VCTA Board of Directors, which is comprised of cable executives from companies across all of Virginia and associate member representatives. Through the years, the Virginia Cable Telecommunications Association has informed members of issues affecting them, represented its members before state and federal regulatory agencies, the state legislature, and the United States Congress. The Association serves as a clearinghouse for information to members and non-members. Each year the Association sponsors the Virginia Show, recognized as one of the top-rated cable trade shows in the nation.VCTA TEAMRay LaMuraPresidentrlamura_vcta.com Terry Hargrove Vice President of Government Operationsthargrove_vcta.com Kimberly Voxland Director of Public Affairs & Office Operationskvoxland_vcta.com MISSION STATEMENTThe mission of the Virginia Cable Telecommunications Association (VCTA) is to promote the cable television and telecommunications services of member companies in the Commonwealth of Virginia to the public, the business community and state officials.This will be accomplished through coordinated public relations and awareness efforts, adequate training, organized member lobbying, timely and informational meetings and conventions and consolidated efforts with local, state and national cable advocacy groups. The VCTA will operate by, for and with its members and will be a storehouse and source of member information.
CONTACT

CONTACT US

DRIVING DIRECTIONS

Coming from the West – Take I-64 East to I-95 South. Take the the Broad Street West Exit, 74C from Interstate 95 and proceed to Broad Street. You will see Old City Hall on your left between 11th and 10th Street. You will need to find parking on the street or in a downtown parking lot. Our address is 1001 East Broad Street, Suite 210. Old City Hall is a gray stone building that looks somewhat like a castle. We are on the second floor in Suite 210.

Coming from the East – Take I-64 West to I-95 South. Take the Broad Street West Exit, 74C from Interstate 95, proceed up the hill to Broad Street and see Old City Hall on your left between 11th and 10th Street. You will need to find parking on the street or in a downtown parking lot. Our address is 1001 East Broad Street, Suite 210. Old City Hall is a gray stone building that looks somewhat like a castle. We are on the second floor in Suite 210.

Coming from the North – Take I-95 South to the Broad Street West Exit, 74C from Interstate 95, proceed up the hill on Broad Street and see Old City Hall on your left between 11th and 10th Street. You will need to find parking on the street or in a downtown parking lot. Our address is 1001 East Broad Street, Suite 210. Old City Hall is a gray stone building that looks somewhat like a castle. We are on the second floor in Suite 210.

Coming from the South – Take I-95 North to Exit 74C. Take the left fork of the exit to West Broad Street/State Capitol/Coliseum. Merge right onto Broad Street. See Old City Hall on your left between 11th and 10th Street. You will need to find parking on the street or in a downtown parking lot. Our address is 1001 East Broad Street, Suite 210. Old City Hall is a gray stone building that looks somewhat like a castle. We are on the second floor in Suite 210.

Ray LaMura

President

rlamura_vcta.com

Terry Hargrove

Vice President of Government Operations

thargrove_vcta.com

Kimberly Voxland

Director of Public Affairs & Offfice Operations

kvoxland_vcta.com

VCTA

1001 East Broad Street, Suite 210

Richmond, VA 23219

(804) 780-1776 Voice

(804) 225-8036 Fax

MEMBERS

VCTA Membership
Board of Directors
Cable Operators
Associate Members

VCTA Membership

VCTA membership is comprised of System Members and Associate Members. System Members are cable systems operating in Virginia, and there are presently fifteen System Members serving homes and businesses across Virginia. Associate Members currently number over 100 and are individuals, firms, and corporations who provide goods and services to the Virginia cable industry. The Association is guided by the VCTA Board of Directors, which is comprised of cable executives from companies across all of Virginia and associate member representatives.

Board of Directors add-page02

VCTA Board of Directors

Chair- Rob Omberg- ComcastChair-Elect- Danny Jobe- MetroCast CommunicationsVice Chair-Treasurer-CK Allen- Time Warner CableDirectors- Ken Dye- ComcastDonna Rattley Washington- ComcastDave Breidinger- ComcastMarie Schuler- ComcastRick Levesque- ComcastKevin Meek- Comcast SpotlightKathryn Falk- Cox CommunicationsKim Stanley- Cox CommunicationsAllen Roberts- Cox CommunicationsDianne Earley- Cox CommunicationsGreg Sapp- Citizens CablevisionAnn Flowers- ShentelDirectors Emeritus- John Evans- Evans TelecommunicationsFrank BowersAssociate Directors- Russell Cooper- Inspiration NetworksJennifer Chastain- NBC UniversalPam Tapscott-Lassiter- OvationMark Romano- Outdoor Channel

Cable Operators add-page03

Cable Operators

Charter Communications www.chartercom.comCitizen's Cablevisionwww.citizenscablevision.com Comcast www.comcast.comCox Communications www.cox.comMetroCast Communications www.metrocast.comNelson County Cablevisionwww.nelsoncable.comShenandoah Cable TV Company www.shentel.comSuddenlink www.suddenlink.com Time Warner Cablewww.timewarner.com

Associate Members

A&E/ The History ChannelBaker InstallationsBBC WorldwideBloomberg TelevisionCSPANCable AssociatesCable Services CompanyChannellChristian and BartonComcast NetworksComcast SportsnetCommercial ElectronicsCOMMSCOPEComSonics, Inc.Credit Control CorpCredit Protection AssociationCurrent TVDiscovery Disney/ESPNFarm Bureau FederationFox Cable NetworksFUSEGospel Music ChannelGSNHallmarkHBOHorseRacing TVHSNINSPInfinity Marketing, Inc.Ion Media NetworksJohn Weeks EnterprisesKemper ConsultingMega HertzMid-Atlantic Sports NetworkMTV NetworksMusic ChoiceNBC UniversalNetwork Cable ServicesNew Frontier MediaOutdoor ChannelOvation Prime MediaQVCRainbow Network SalesReelzChannelRetirement Living TVS&N CommunicationsScripps NetworksSkyCreek CorporationSportsman ChannelTrinity Broadcast NetworksTurner Network SalesTVC CommunicationsTVGTV Guide NetworksTV OneUniversal ElectronicsUniversal Remote ControlUnivisionVision TelecommunicationsWGN America

Associate List 9-7-11.pdf

Complete Associate List Here

JOIN THE VCTA

JOIN

Join the VCTA

We invite you to join our great organization by becoming an Associate Member of the VCTA. The VCTA is widely known as one of the most vibrant and member-focused cable associations in the United States.As a VCTA Associate Member, you will receive: VCTA’s daily cable industry newsletter via email, The Virginia Cable News Update. ■Free listing on our website directory ■Opportunities to partner with operators on special events in Virginia ■And finally, a professional staff always focused on serving you and your companyAssociate Dues are $300 per membership year. Our current membership year runs from July 1, 2011 to June 30, 2012. Please contact Kimberly Voxland at kvoxland_vcta.com or (804) 780-1776 to request a membership form. Once we receive your application, we will review your application for membership eligibility and contact you shortly. If you are a cable operator with subscribers in Virginia please contact the VCTA at (804) 780-1776 to inquire about cable operator membership eligibility and opportunities.

CALENDAR

CALENDAR OF EVENTS

VA General Assembly Convenes

January 11

Richmond, Virginia

VCTA Lobby Day

January 12

Richmond, Virginia

Cable Reports

January 16 to February 9

Richmond, Virginia

VCTA Board Meeting

January 18

Conference Call

VCTA Board Meeting

March 14

Richmond, Virginia

EVENTS

Annual Meeting
Hall of Fame
Scholarship

Annual Meeting

2012 VCTA ANNUAL MEETING

Details coming soon. Please contact Kim Voxland at 804.780.1776 or kvoxland_vcta.com for more information.

Hall of Fame

Virginia Cable Hall of Fame

The Virginia Cable Hall of Fame honors individuals each year who have had distinguished careers in the cable telecommunications industry and who have strong ties to Virginia. The Hall of Fame was established in 2001 to recognize men and women who have shown exceptional achievement in the cable industry for at least 20 years. Please contact Kimberly Voxland at 780-1776 or kvoxland_vcta.com with any questions. Virginia Cable Hall of Fame Members2001 Hall of Fame ClassFranklin L. BowersJohn D. Evans, Jr.John LewisCheryl MillerDonald A. Perry2002 Hall of Fame ClassDr. Warren E. BraunH.W. “Buzz” GoodallPamela Tapscott LassiterJoseph S. PriceRichard D. RobertsRandolph W. Tucker2003 Hall of Fame ClassDecker AnstromSally M. DavisonIrvine B. HillJ. L. Johnson Roger Beane2004 Hall of Fame ClassBrinton BelyeaThomas E. WaldropBrian P. Lamb2005 Hall of Fame ClassGary TarpleyScott ShelleyStephen R. Effros2006 Hall of Fame ClassThomas J. BlileyJames O. RobbinsLorraine W. Whitmore2007 Hall of Fame ClassKenneth M. DyeJadz JanucikWendy D. Vinson2008 Hall of Fame ClassDelmas A. HanleyBeverly RogersDr. M.G. “Pat” Robertson2009 Hall of Fame ClassTroy Fitzhugh Nani Shin-Wannemacher Rob Stoddard2010 Hall of Fame ClassGary McCollumMichael Ortman

Scholarship

Virginia's Future Leaders Scholarship Program

Now in its 12th year, the Virginia'’s Future Leaders Scholarship program is a statewide education initiative of the Virginia cable industry. To date, over $800,000 in scholarships have been awarded to outstanding Virginia students attending Virginia colleges and universities. The VCTA and its member companies encourage area students to visit the VCTA website in January for more information about the Virginia’'s Future Leaders Scholarship program. Please direct questions to Kimberly Voxland at 804.780.1776 or kvoxland_vcta.com.

LEGISLATIVE CENTER

General Assembly

General Assembly Basics

COMMUNICATION TIPSTips On Telephoning Your Virginia LegislatorsTo find your legislator’s phone number, contact the Constituent Viewpoint Hotline at 1-800-889-0229 and ask for your Senator’s or Delegate’s office. You can also find out who is your Senator or Delegate by clicking here.Remember that telephone calls are often taken by a staff member, not the legislator. Ask to speak with the legislative aide.After identifying yourself, tell the aide you would like to leave a brief message, such as: “Please tell Senator/Delegate (Name) that I support/oppose (Senate Bill ___/House Bill ___).”You will also want to state reasons for your support or opposition to the bill. Ask for your Senator’s or Delegate's position on the bill. You may also request a written response to your telephone call. Often, the staff will request your name and address. Please remember that if the legislative aide is not available, please leave your brief message with the staff member taking your call.Tips On Writing to General Assembly MembersThe letter is the most popular choice of communication with a General Assembly office. If you decide to write a letter, this list of helpful suggestions will improve the effectiveness of the letter:Your purpose for writing should be stated in the first paragraph of the letter. If your letter pertains to a specific piece of legislation, identify it accordingly, e.g., House Bill: H.R. ______, Senate Bill: S.B. ______ . Be courteous, to the point, and include key information, using examples to support your position. Address only one issue in each letter; and, if possible, keep the letter to one page. Addressing CorrespondenceTo a Senator:The Honorable (full name)General Assembly BuildingRichmond, VA 23219Dear Senator:To a Delegate:The Honorable (full name)P.O. Box 406Richmond, VA 23218Dear Delegate:Note: When writing to the Chair of a Committee or the Speaker of the House, it is proper to address them as:Dear Mr. Chairman or Madam Chairwoman:or Dear Mr. Speaker:Tips On E-mailing General Assembly MembersGenerally, the same guidelines apply as with writing letters to General Assembly members. You may find and e-mail your legislators directly from this web site.

Take Action

We Need You! The Virginia Cable Industry is changing faster than ever before. We need your help to fight for pro-cable issues in Virginia. The VCTA Legislative Network is a grassroots tool designed to give individuals an opportunity to become involved at the local, state and federal levels of government. Members play a vital role by encouraging lawmakers to make pro-cable issues a priority. As a member of our legislative network, you will receive Action Alerts via electronic mail updating you on critical issues and calling you to action. Responding to an Action Alert is as simple as clicking your mouse. Your involvement is crucial to ensuring cable has a level playing field which to operate and that Virginia maintains a healthy business climate at the regulatory and legislative levels. Please take a moment to sign up to receive our action alerts. Click HERE for current Legislative Action Alerts

Legislative Links

Official State HomepageExecutive OfficeGovernorGovernor’s CabinetLt. GovernorSecretary of the CommonwealthAttorney GeneralTreasurerMeeting CalendarState Agency DirectoryLegislativeVirginia General AssemblyLegislative Information SystemSession DatesMeetingsFloor CalendarBill StatusBudgetMember InformationWho’s My LegislatorJudicial JudicialState Corporation Commission (SCC) SCC Homepage Division of CommunicationsMiss UtilityCongressionalHouse of RepresentativesUS SenatePolitical Party LinksDemocratic Party of VirginiaRepublican Party of VirginiaState Board of ElectionsCandidate Contact InformationCampaign Finance

Legislative Action Center

The VCTA works diligently to ensure its members have a strong statewide presence by providing a single, unified voice on issues affecting the cable and telecommunications industry.

The Virginia cable industry is regulated at the federal, state and local level. The VCTA is heavily involved with the Virginia General Assembly and the State Corporation Commission as well as with local governments to ensure its members have a level playing field which to operate in today’s highly competitive market.

General Assembly
Take Action
Legislative Links

CABLE TV ADVERTISING

Cable TV Advertising
Directory
Business Advertising
Political Advertising

Cable TV Advertising

Why Advertise on Cable Television?Cable advertising offers the ability for advertisers to effectively target their message using the most persuasive advertising medium there is--television. Whether you are a local retailer trying to attract customers to your business, a political candidate who needs to convey a voter message to specific constituencies, or a national or statewide advertiser seeking to promote your brand, cable advertising provides cost-efficient means to reach key customers in targeted networks and programming.Special thanks go to the Cabletelevision Advertising Bureau for providing assistance to the Virginia Cable Telecommunications Association for this project.

Directory

Cable Television Advertising Bureau :The CAB is dedicated to providing advertisers and agencies with the most current, complete and actionable cable television media insights at the national, DMA and local levels.http://www.thecab.tv/Virginia Cable Companies:Charter CommunicationsContact: Walter StaniszewskiPrime MediaPhone: (757) 365-0151waltstan_prodigy.netCox CommunicationsCox MediaNorthern VirginiaHampton Roads RoanokeComcastComcast Spotlighthttp://www.comcastspotlight.com/sites/Default.aspx JetBroadbandContact: Walter StaniszewskiPrime MediaPhone: (757) 365-0151waltstan_prodigy.netMetroCast CommunicationsBrad Hocker (Comcast Spotlight)(240) 427-1145 x 11154.brad_hocker_cable.comcast.com.

Business Advertising

Cable Delivers the Winning EdgeCable Households Are More Likely To See Your Ad.Cable subscribers spend almost 3 hours and fifty minutes each day viewing ad-supported basic cable programming Cable Advertising is Cost Efficient.The costs associated with broadcast television put it out our reach for many advertisers. Cable's low cost and greater frequency of exposure allow your message to be seen efficiently and effectively throughout the day, including primetime. Cable Targets Specific Geographic Areas.Since cable systems operate within specific regions and communities, it's possible to select well-defined areas for your sales message without paying to reach consumers outside your trading area.Cable Targets Specific Demographic Groups.The selectivity of cable programming allows you to tailor the most favorable audience environment for your advertising message.Cable Subscribers Are "Early Adopters".Cable households are much more likely than non-cable households to acquire new communications and entertainment technologies including: online services, personal computers, software, cellular phones and large screen televisions.Cable Offers a Variety of Programming.Cable offers unparalled programming choices for both general and special interest audiences, including news, sports, information, home, drama, comedy, movies, music, entertainment, & food.Cable Viewers Are Better Targets For Virtually Every Retail Advertising Category.Cable subscribers are 44% more likely than non-cable subscribers to have bought a new domestic car in the last 12 months, 34% more likely to own mutual funds, 44% more likely to have spent $2500+ on big-ticket furniture, 41% more likely to have spent $1000+ on clothes in the past year. Real Estate Advertisers Land Clients with Cable"The best and quickest way to get to people" Debbie CaseyPrudential Florida RealtyFt. Lauderdale, Florida"As a Realtor, I started advertising on cable close to two years ago because I felt it was the best and quickest way to get to people, and by seeing and hearing me talk, it would give me more business.No other independent Realtor in this area had ever done this kind of advertising before; real estate companies have done it, but not an individual agent. I'm promoting myself personally.I want to let people know that I'm not just a salesperson, that I'm a consultant and a helper and a person who has lived here a long time. Everywhere I go now, people mention my cable tv ad. People remember you, they come up to you, they feel like they know you. I'm very pleased with it." Travel Advertising Takes Flight with Cable"Cable has been very effective for us"Barbara Vitkauskas, GMCarol's Travel & Cruise CenterHickory Hills, Illinois "We're a full-service travel agency catering to the leisure market. Cable advertising reaches so many of the people we need to target, and we reach specific audiences advertising on particular networks. We're trying to target middle to upper class families, those with enough disposable income to travel, and especially the decision maker in the family. We've had particular success advertising on the The Discovery Channel and A&E.I would recommend to others in the travel industry to use cable advertising. Dollar-wise, for its return on your investment, it's a good buy. It's a very valuable form of advertising, and cable has been very effective for us.Furniture Retailers Find Cable Advertising is Top Drawer"Cable advertising has put us on the map"Gary Ladabouche, PresidentLadabouche FurnitureRutland, Vermont"It has been three years since I opened my business and started using local cable advertising. You don't need to convince me that cable advertising really works. The staff, along with myself, hears a lot of positive feedback on our cable commercials and better yet……we get results!The affordability and flexibility that cable advertising offers along with targeting clients geographically and demographically is the most dynamic way for any business old or new to advertise.I would encourage anyone with a business to give cable advertising a try. It really works!"Banks and Credit Unions Reap Dividends from Cable Advertising"Give cable advertising a try. It really works!"John Smolinsky, CEOSaugus Federal Credit UnionSaugus, Massachusetts "Why cable? We tried various forms of advertising. Cable advertising has made us competitive in a very competitive marketplace.With cable television, more people can see us. The cost effectiveness of producing a 30-second commercial with the ability to be seen on such networks as CNN, ESPN, and Nickolodeon, was a difficult choice not to pass up.And when we ran the commercials, the response was terrific. We had people coming in telling us they saw our cable advertising; I would run into people in the diner telling me the same thing.I can't tell you how much an impact it has had in our local environment. It raised the stature of our institution in the eyes of the community we serve. Cable advertising has put us on the map." Home Improvement Advertisers Use Cable As A Foundation"100% of our advertising goes to cable"Steve ParkerWallpaper Direct SuperstoreDavie, Florida 'I own the largest wallpaper store in the state, and I'm about to open a second store. The reason I use cable is for cost and coverage.For your dollar, you cover a large area and reach a lot of households. I tried advertising on broadcast TV for more exposure, but it just wasn't cost effective. When we ask our customers how they found out about us, eight of ten say they saw our advertising on TV.The commercials are seen on eight or nine cable networks that target the specific audiences we are going after……whether it be CNN, Discovery, or Lifetime. One hundred percent of our advertising goes to cable."As published in the Cabletelevision Advertising Bureau.

Political Advertising

Cable Delivers the Winning EdgeCable Households Are More Likely To Vote.Cable subscribers voted 14% more often than non-cable subscribers in a federal, state or local election in the last 12 months.Cable Households Are More Politically Active Than Non-Cable Households.Cable subscribers are 28% more likely to work for a political party or candidate than non-cable subscribers.Cable Households Take Part In Fundraising Events More Than Non-Cable Households.Cable subscribers are 36% more likely than non-cable subscribers to be fundraisers.Cable Households Express Their Opinions And Take Action More Often.Cable subscribers visited elected officials 43% more often than non-cable subscribers in the past 12 months.Cable Targets Specific Constituencies.The selectivity of cable programming allows you to tailor the most favorable audience environment for your voter message.Cable Targets Specific Geographic Areas.Since cable systems operate within specific regions and communities, it's possible to select well-defined areas for your campaign message without paying to reach voters outside your district.Cable Viewers Watch TV Differently.The candidate or political party not using cable is underdelivering its message to the politically motivated, responsive cable audience, because cable viewers watch less broadcast TV and are drawn to the programming available to them only on cable.Cable Advertising Is Cost Efficient.The costs associated with broadcast television put it out of reach for many candidates. Cable's low cost and greater frequency of exposure allow your message to be seen efficiently and effectively throughout the day, including primetime.Cable Offers The Availability Of Longer Commercials.Cable offers a greater opportunity to use 60-second commercials. This length is hard to come by on broadcast television. Cable Works!"We've found cable to be a valuable tool to reach specific markets"Candidate: David HonigmanRace: Michigan State SenateMarketing Resource Group"During our election, we handled more than 15 local candidates who used cable independently or as part of their media mix. One candidate we used cable for was Senator David Honigman,who was a Republican running for the Michigan State Senate. Cable is cost effective and played a vital role in this successful race. Cable allowed us to buy and target demographically and geographically specific markets for a fraction of what advertising costs in the Detroit broadcast market. Early in the campaign, cable allowed us to target Honigman's specific district. We have also found cable to be an effective frequency builder. In some races, polling results indicate that specific areas of a candidate's district need additional media to boost name recognition or to address a specific issue." "I received more benefit per dollar spent on cable."Candidate: Harrill L. DawkinsRace: Georgia State Senate "I tried cable television advertising with Cable Advertising of Metro Atlanta (CAMA), and it proved to be very successful. Cable advertising has proven to be extremely cost effective as well as politically effective.I advertised on ESPN, TNT, CNN, and USA. We ran about eight spots a day on each of these four cable networks, about two weeks prior to the election. I received more benefit per dollar spent on cable than I did with any other advertising medium used. With cable's targeting ability, I was able to get my messages across to the voters I absolutely needed to get.I highly recommend cable television advertising when you are running for office." "I've devoted my entire ad budget to cable."Christy AllumsCounty Revenue CommissionerAbbeville, Alabama "I am currently running for office. I have been using cable advertising for about 12 weeks, running 28 spots per week. I advertise on sports programs, because when I campaign door to door, I reach a lot of women, but the men are usually not at home. Since I can't reach them in this fashion, I target them with my advertising. Originally, I was just planning on using cable for five weeks during the NCAA and Southeast Conference basketball tournaments and during the last week of the primaries. But when I started campaigning in public, a lot of people said they had seen me on TV and they really liked my ads. That's when I decided to run the spots for a full 12 weeks. Cable has given me a lot of exposure. I've devoted my entire ad budget to cable, and my opponent hasn't used it at all. If I win, I can certainly say that cable played a major role in my victory.""Cable viewers are more politically involved."Candidate: Jesse HelmsRace: U.S. Senate "We invested heavily in a statewide cable campaign during this past election. The ability to target the major metropolitan markets in North Carolina was a key issue. In past elections, nearly 50 percent of the vote cam e form the counties covered by Cable AdNet. That, along with the fact that cable viewers are more politically involved, makes a strong case for cable.In relation to costs and viewing shares during prime time, we determined that broadcast television was not an efficient buy. Our strategy evolved into buying fringe time on broadcast networks, and our cable buy covered the remaining dayparts with its frequency.During a political race, it is necessary to make your point clearly, to delineate your position from your opponent's. The affordability of cable lends itself to buying a high frequency schedule which in turn delivers a high degree of reach within its market." As published in the Cabletelevision Advertising Bureau.